In preparation for Cyber Monday, here are our top 5 eCommerce website tips to help you benefit on the most important sales day of the year!

1. Set your site up for success

Ensure ratings and reviews are set-up on your product pages. People will research your products; site reviews let them research it on your site. This removes doubt and creates trust in your products.

2. Offer a sneak peek & create excitement

Think about how many emails you receive on a daily basis and multiply it by three. That’s how many messages will be sitting in your customer’s inbox during the holidays. How can you stand out from the crowd? Send an early teaser email with a early bird deal or a special early shopping redemption code just for them.

3. Keep your friends close

Remember those customers who purchased from you last year? Create a special email list and send them a personalized email with a special offer welcoming them back to the site. A special deal + an early reminder = a no-brainer purchase.

4. Create a Gift Guide

The holidays are a crazy and busy; there’s never enough time. Create a detailed guide to point customers in the right direction. “THIS” would be great for mom, and “THAT” would be great for dad!

Put the high volume to good use and create a special bounce back offer in the shipper. It could be a promo code for free shipping or a Buy One Get One offer when they come back to shop next time.

5. Back-up Plans

There will be a huge influx of traffic and new customers heading to your website this holiday season and you want to keep those new customers happy. Arm customer service with a few special offers in the event that your site slows or crashes, or items are out of stock. Better to have it and not need it, than the reciprocal!

To learn more about how we can help you prepare for the holiday rush, contact us at 800-419-0391 or email us hello@aydus.com.