Anyone that’s designed an eCommerse website, or even thought about the idea of building a site, is likely well aware that web design can be a very overwhelming process. Most of the angst is due to the fact that there are infinite ways to build a site and design your interface. To help get through the potentially stressful process of web design we have a few simple tips to guide you. If you plan on building a site that generates and captures leads and ultimately converts you must include certain features. In this blog we cover the key features that will optimize your site and grow your customer base and overall bottom line.

Website Navigation

1. Page Load Speed

Page load speed is a major part of your visitors’ user experience and page load time directly impacts page abandonment. It is critical to the success of your site that your visitors get to where they are trying to go on your site quickly and seamlessly. If they don’t they could leave you for another site that’s quicker and, will ultimately get the sale. The average user expects a site to load in 2 seconds or less and studies have shown that they will even abandon the page if it takes more than 3 seconds to load. Also remember, the time it takes to load your page is one of the functions Google considers when ranking websites. So, your page load time can have an adverse affect on your Google rankings as well.

Now, there are some instances where your load time is increased because of design features that may take longer to load or complicated features that you believe enhance the site. If this is the case, take into consideration that most visitors care more about navigating your site quickly than they do these extra bells and whistles.

2. Navigation

When your visitor comes to your site they should be able to move throughout the various pages quickly, easily and with as little confusion as possible. This usually happens because your site has a clear and user-friendly navigation tool. Your websites’ navigation tool serves as a road map for visitors and there are key features that you should include in order to ensure that your particular navigation system functions properly.

Your website’s navigation buttons and bars should be consistent throughout and easy to understand with prominent section names. You want each user to be able to quickly learn the navigation system and move around your site with ease. You also want to make sure that the navigation system calls for minimal clicking. Visitors don’t want to have to click through several links to get to their one desired page. And lastly, use your navigation to constantly remind the user where they are on the site by highlighting the respective page name or button in the navigation bar.

3. Responsive

A responsive website is built on a fluid grid and responds to fit any screen. Today more and more visitors are accessing the internet via various mobile devices and tablets making it necessary to design for multiple devices in order to ensure an optimal user experience. Now that an unprecedented number of people make purchases online from their phone or tablet and you will lose leads and money if your website isn’t responsive.

Responsive also means that your site will be faster and equipped to provide feedback. Faster sites have proven to overall be a benefit and sites that talk back and let user’s know their progress while they’re navigating are very helpful by keeping users in the loop and engaged. For example, when a visitor pushes a button it should light up to show that the button has been enabled confirming this progress step with the user.

The above features are highly effective when it comes to optimization and conversions. And when implemented properly they will enhance the user experience getting you one step closer to a sale. We at Aydus are happy to explore optimizing your site using these features and other insights. Please contact us today for a consultation.