THE BRIEF

Crimson Circle needed to dramatically improve their customers’ site experience and user interface, as well as update their technical platform. Crimson Circle also wanted to bring their overall design more in line with their current, distinct brand.

THE HIGHLIGHTS

Since Aydus redesigned their site, Crimson Circle has seen a 15% increase in sales, and 18% increase in visitors. They’ve also experienced a savings in the costs of administration.

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THE SOLUTION

Aydus redesigned the site from scratch. In addition to overall enhanced user experience, improvements included:
· migration to Magento platform
· site internationalization (multi-lingual and multi-currency)
· one page checkout
· digital downloads
· donations
· customer reward points